ABOUT THE CREATOR

Hi! I’m Amy Gray.

Executive Leadership Coach & Founder of The Leadership Effect.

Over the past 25+ years, I’ve worked in senior leadership, digital, technical, and marketing roles — and today, I coach growth-minded leaders and teams across a wide range of industries to build clarity, confidence, and high-performance leadership.

In my work with leaders, one thing has become clear:

When you aren’t clear on your personal leadership values, it’s easy to get pulled off course — by pressure, by politics, or simply by being too busy.

That’s why I created the Leadership Canvas framework — to help leaders define their leadership identity and lead with greater purpose, presence, and impact.

And one of the most important, foundational pieces of the Leadership Canvas and the Intentional Careers Canvas is your personal values.

When you deeply understand your values — and align them with your behaviours and goals — you:

✅ Make clearer, faster decisions

✅ Lead with authenticity and integrity

✅ Build trust with your team and stakeholders

✅ Stay energised and resilient under pressure

 

This free resource will walk you through the exact process I use with my clients to uncover their true leadership values and translate them into action.

Download it today — and start leading from a place of clarity, authenticity, and conscious impact.

👉 Get Instant Access

 

Lead With Authenticity

Discover Your Core Leadership Values

Your leadership values are more than just words on a page — they are the foundation for every decision you make, every relationship you build, and every goal you pursue. When you know and work to your true values, you lead with clarity, confidence, and resilience.

 

Values - Process

In this free training, you'll learn how to:

  • Identify the personal leadership values that genuinely drive you (not just the ones that “sound good”).
  • Align your values with specific leadership behaviours — so you're not just talking values, you're living them daily.
  • Set meaningful leadership goals that are anchored in what matters most to you.
  • Build a Leadership Canvas that reflects the leader you truly want to be.

You'll get instant access to:

🎥 A short video guiding you through the process
📄 A comprehensive download pack including:

  • Curated Values Lists from to help you identify your true drivers. 

  • Personal Values Exercises to define, validate, and refine your top leadership values.

  • Values Assessment Sheets to connect your values to past successes, decision-making, and future aspirations.

  • Behaviours and Support Mapping tools to help you live your values consistently and spot when you're off track.

Values List
LinkedIn - Values & Behaviours

Why Knowing Your Leadership Values Matters

When your leadership is grounded in your personal values:

  • Decision-making becomes clearer

  • Difficult conversations become easier

  • Team culture becomes stronger

  • Your personal energy and resilience increase

  • You grow into a leader people trust, follow, and respect

If you're serious about leading with more authenticity, focus, and impact, knowing your Values is where it starts.

Intentional Career Canvas

Let's build your Leadership Canvas from the inside out

— starting with the values that make you, you.

👉 Get Instant Access Now